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Biquitous Website and SEO Audit: Proliability.com [Video]

Exclusive, over-the-shoulder real-life website and SEO audits with powerful takeaways for your company

By: Chris Fernandez
Comments: 0

I want to welcome you to the Biquitous Breakdown.

This is a special real-life series that analyzes and audits one website's Internet presence and SEO strategy in order to provide powerful takeaways for your website.

In other words, you're going to get an exclusive over-the-shoulder look at critical mistakes other companies are making and my recommendations for fixing them in a live video format.

My goal is to be honest in my assessments and provide that particular company with a concrete action plan to fix what's wrong, for their benefit and -- by extension -- your company's website as well.

The breakdown will focus 4 major areas:

  • First Impressions: Overall analysis of the website's look, feel, targeting, usability, and more
  • Second Impressions: Overall analysis of the website's social media and Web 2.0 presence
  • Top Level SEO: Analysis of the website's keywords, navigation, rankings, competition, backlink profile, content, and more
  • Page Level SEO: Analysis of individual page structure, tags, usability, and other details

I'll then provide a 3-step action plan for the biggest/fastest improvement to address any issues that I find.

This edition is going to focus on Proliability.com, a professional liability insurance company.

Proliability has some problems with sparse content, lack of a social media presence and -- most disturbing to me -- the possibility that they are paying for links, as well as other issues that need to be addressed immediately.

Let's get right to it:

(Click the "play" button to watch the video)

Here is the full transcript of the video:

Hello, this is Chris Fernandez, the Founder and CEO of Biquitous. And I want to welcome you to the Biquitous website and SEO breakdown, a special series that analyzes and audits one website's internet presence and SEO strategy in order to provide powerful takeaways for your website.  ...Read More >>

Frank’s Red Hot “I Put That SH*T On Everything” Marketing Campaign Rocks

While not perfect, tongue-in-cheek spots are memorable, great example of offline + online marketing working together

By: Chris Fernandez
Comments: 1

Read Time: (5 Minutes)

I woke up the other day to the sound of a commercial...

It caught my attention because it had a little old lady talking about how she "puts that sh*t on everything".

The "sh*t" she was talking about is Frank's Red Hot sauce, and it not only caught my attention, but it made me laugh hysterically.

Here's a video clip of one of the ads (the radio spot is a bit different):

Here's another short spot that will lift your spirits and make you laugh:

UPDATE:

Frank's has since released additional commercials -- they are nowhere near as good as the old ones, but play off of the new love affair with dating apps and a new take on spiking the punch:

 

So let's talk about what the company did RIGHT with their offline and online marketing initiatives (as well as their website) and also look at what they did WRONG because inevitably, there are always things that could be done better or are being neglected, that a company can improve upon and that we can learn from.

And while Frank's did a lot right, they also made some key mistakes that you can and should learn from.

 ...Read More >>

How Delta Airlines Used Twitter To Save My Trip

Use of social media shows range of possibilities for your company

By: Chris Fernandez
Comments: 0

(Read Time: 5 Minutes)

Delta Airlines and Twitter just saved my trip -- yeah, I'm as shocked as you are!

I had read about how large Fortune 500 companies were using Twitter for customer service, outreach and for more than just to "engage" -- which I previously wrote was a bad idea in and of itself.

But what I hadn't yet experienced is the power of social media -- specifically Twitter -- when I needed it the most.

Here's a lesson in customer service, social media, and how your company can use this powerful medium to actually get real work done and increase profits, not just waste time.  ...Read More >>

Got Milk PMS Ads: Social Media Disaster Or Stroke Of Genius?

Love 'em or hate 'em, controversial ads served their purpose

By: Chris Fernandez
Comments: 0

(Read Time: 3 Minutes)

Wow, what a "disaster" the latest "Got Milk" marketing campaign turned out to be!

I put "disaster" in quotes because the company behind the controversial ads -- who created a tongue-in-cheek campaign showing how drinking “milk can help reduce the symptoms” of premenstrual syndrome (PMS) -- received such a backlash from the Internet, that they had to remove the website created for the sole purpose of making this campaign go viral...

Go figure!

The California Milk Processor Board in conjunction with their ad agency, San Francisco-based Goodby, Silverstein & Partners, launched a new social media campaign designed for guys to poke fun at something we've all dealt with directly or indirectly at one time or another.

The ads featured pictures of guys holding milk cartons looking quizzically and remorsefully at the camera (presumably at their wives/girlfriends/significant others) with sayings such as:

I'm sorry for the thing -- or things -- I did or didn't do.

and

I'm sorry for listening to what you said -- and not -- what you meant.

Here's a couple more:

To me, the ads were clever, funny, witty and definitely served their purpose: to make the micro-site (everythingidoiswrong.org - now inactive) go viral and utilize social media to do the marketing for them.

And man did it ever work...  ...Read More >>

SEO Case Study: Marware

First Page Google Ranking Within 6 Weeks For Very Competitive Terms

By: Chris Fernandez
Comments: 0

The biggest pleasure I get as the CEO of my company is when one of our clients succeeds.

In fact, nothing makes me happier than seeing the strong bonds we form with all of our clients come to fruition in the form of real- world results.

Today, I have a fantastic success story to share with you.

I created a brief video to share with you how we took one of our largest clients -- Marware.com -- from not being ranked at all for any of their main keywords, to being on the first page of Google for one of the most competitive and high search volume keywords in this market.

In fact, this one keyword alone gets OVER 1.2 Million searches per month!

Oh, and we did it in 6 weeks!

But that's not all we did for them...

Check out the video to hear all about how an actionable SEO and marketing strategy is the key to unlocking your full business and organizational potential online.

 ...Read More >>

Overstock.com blew it!

Website penalized by Google for unscrupulous SEO tactics

By: Chris Fernandez
Comments: 0

(Read Time: 5 Minutes)

I wanted to pass along and comment on a really interesting article in the Wall Street Journal today:

==> Google Penalizes Overstock for Search Tactics

The article talks about how Overstock.com, one of the largest online retailers, got severely penalized by Google as a result of less than honest practices in trying to improve their search engine rankings.

The same type of scheme was widely reported last week in a New York Times piece as being perpetrated by JCPenny (who would have thought...).

So what did they do that you BETTER not be doing in your company's online marketing?  ...Read More >>

SEO Case Study: rd&partners

How Biquitous achieved a #2 Ranking by making these changes to RDP's on-site SEO

By: Chris Fernandez
Comments: 0

I wanted to share something with you today that will help you and your web team improve upon your search engine rankings IMMEDIATELY.

Implementing the strategies I'm going to share with you just got one of our clients a #2 ranking in one term and a #4 ranking on another term -- very competitive terms by the way -- within 2 WEEKS of implementing these basic changes.  ...Read More >>