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Website Design and Conversion Strategies

Click here to read short, actionable blog posts on website design and conversion strategies to help your company increase leads and sales.

How Your Website’s Crappy Usability Is Costing You Sales

By focusing on how users interact with and “use” your website, you can increase sales and conversions much faster than almost ANY other traffic generating initiative

By: Justin Mifsud
Comments: 1

Everyone always THINKS they know what will improve a company’s bottom line: higher search engine rankings, higher levels of website traffic, more social media outreach, more products, more blog posts and on and on.

But what if I told you that just by focusing on how users interact with and “use” your website to achieve their goals – what is often referred to as usability – by making it easier, friendlier and more intuitive, you could increase sales and conversions much faster and with less time and money spent than almost ANY other “traffic” generating initiative?

So what is “website usability” and how can it be used (no pun intended) to spruce up your company’s current website to immediately convert a higher number of visitors into sales?

I’m glad you asked…  ...Read More >>

Biquitous Website and SEO Audit: Proliability.com [Video]

Exclusive, over-the-shoulder real-life website and SEO audits with powerful takeaways for your company

By: Chris Fernandez
Comments: 0

I want to welcome you to the Biquitous Breakdown.

This is a special real-life series that analyzes and audits one website's Internet presence and SEO strategy in order to provide powerful takeaways for your website.

In other words, you're going to get an exclusive over-the-shoulder look at critical mistakes other companies are making and my recommendations for fixing them in a live video format.

My goal is to be honest in my assessments and provide that particular company with a concrete action plan to fix what's wrong, for their benefit and -- by extension -- your company's website as well.

The breakdown will focus 4 major areas:

  • First Impressions: Overall analysis of the website's look, feel, targeting, usability, and more
  • Second Impressions: Overall analysis of the website's social media and Web 2.0 presence
  • Top Level SEO: Analysis of the website's keywords, navigation, rankings, competition, backlink profile, content, and more
  • Page Level SEO: Analysis of individual page structure, tags, usability, and other details

I'll then provide a 3-step action plan for the biggest/fastest improvement to address any issues that I find.

This edition is going to focus on Proliability.com, a professional liability insurance company.

Proliability has some problems with sparse content, lack of a social media presence and -- most disturbing to me -- the possibility that they are paying for links, as well as other issues that need to be addressed immediately.

Let's get right to it:

(Click the "play" button to watch the video)

Here is the full transcript of the video:

Hello, this is Chris Fernandez, the Founder and CEO of Biquitous. And I want to welcome you to the Biquitous website and SEO breakdown, a special series that analyzes and audits one website's internet presence and SEO strategy in order to provide powerful takeaways for your website.  ...Read More >>

Why Most Websites Fail and What To Do About It

What goes terribly wrong with most websites and a comprehensive 3-phase strategy to fix what's broken

By: Chris Fernandez
Comments: 8

 

Most websites fail miserably at the only thing they were ultimately designed to do: Generate sales.

Fortunately, or unfortunately depending on where your website stands, most websites fail because of one simple reason:

They were created BACKWARDS.

Let me explain what I mean with the graphic below from a leadership perspective (a graphic on the technical perspective follows later in the post):

(Click on image to enlarge)

(Note: Please feel free to use any original image in this post on your website, just link back to this post as the original source.)

You see, what often happens is that in a rush to get a website on the Internet and start branding, selling or collecting customer information, a business and the leaders responsible for that website, don't take the time to ensure that they are creating a sustainable and highly converting Internet presence.

Let's call this the "Ready, Fire, Aim" approach vs. "Ready, Aim, Fire" -- with an extra "Fire" thrown in the mix.

  • Ready: We need a website... (Mild panic)
  • Fire: We need more traffic! (Panic level rises)
  • Fire Again: Wait, the traffic isn't converting, we need more conversions! (Really panicked)
  • Aim: Sigh...we need to redesign our entire online presence. (Resignation)

So What Goes Wrong?

This is a classic case of basic human nature rearing its ugly head on a broad scale.  ...Read More >>

The Nest Thermostat: Values, Passion & Emotion -- A Branding Story

How a simple thermostat company reminds us how not to forget the core tenets of using values and emotion to pre-sell a product

By: Chris Fernandez
Comments: 5

Read Time: (5-10 Minutes)

Sometimes we forget what really matters.

We forget that the primary job of marketing is to elicit a strong reaction for our brand, products and services.

Customers don't care how cool YOU think your products are, only how cool THEY think your products are!

The landscape is littered with dinosaurs who thought their products were great (and in fact they might have been) but nobody cared because their marketing and connection with their target audience was not executed properly.

Much to my surprise, a simple thermostat (really, a thermostat!) has reminded me of exactly why we cannot forget the core tenets of marketing, branding and connecting with our customers on a deep and emotional level -- call it Marketing 101.

Let's Talk Thermostats and Internet Marketing -- No Really!

By now you've probably seen or heard about the new Nest Learning Thermostat.

It's sleek, clean, beautiful to look at, and invokes a sense of wonder at the possibilities -- if a simple thermostat can be this cool, what else in your house can be turned into a functional work of art?

But the design, function and launch strategy of the Nest "smart" thermostat -- founded by Tony Fadell, designer of the iPod -- works on many different levels that we can and should be using within our own Internet marketing and business strategies constantly.  ...Read More >>

Frank’s Red Hot “I Put That SH*T On Everything” Marketing Campaign Rocks

While not perfect, tongue-in-cheek spots are memorable, great example of offline + online marketing working together

By: Chris Fernandez
Comments: 1

Read Time: (5 Minutes)

I woke up the other day to the sound of a commercial...

It caught my attention because it had a little old lady talking about how she "puts that sh*t on everything".

The "sh*t" she was talking about is Frank's Red Hot sauce, and it not only caught my attention, but it made me laugh hysterically.

Here's a video clip of one of the ads (the radio spot is a bit different):

Here's another short spot that will lift your spirits and make you laugh:

UPDATE:

Frank's has since released additional commercials -- they are nowhere near as good as the old ones, but play off of the new love affair with dating apps and a new take on spiking the punch:

 

So let's talk about what the company did RIGHT with their offline and online marketing initiatives (as well as their website) and also look at what they did WRONG because inevitably, there are always things that could be done better or are being neglected, that a company can improve upon and that we can learn from.

And while Frank's did a lot right, they also made some key mistakes that you can and should learn from.

 ...Read More >>