Wow, what a "disaster" the latest "Got Milk" marketing campaign turned out to be!
I put "disaster" in quotes because the company behind the controversial ads -- who created a tongue-in-cheek campaign showing how drinking “milk can help reduce the symptoms” of premenstrual syndrome (PMS) -- received such a backlash from the Internet, that they had to remove the website created for the sole purpose of making this campaign go viral...
Go figure!
The California Milk Processor Board in conjunction with their ad agency, San Francisco-based Goodby, Silverstein & Partners, launched a new social media campaign designed for guys to poke fun at something we've all dealt with directly or indirectly at one time or another.
The ads featured pictures of guys holding milk cartons looking quizzically and remorsefully at the camera (presumably at their wives/girlfriends/significant others) with sayings such as:
I'm sorry for the thing -- or things -- I did or didn't do.
and
I'm sorry for listening to what you said -- and not -- what you meant.
Here's a couple more:
To me, the ads were clever, funny, witty and definitely served their purpose: to make the micro-site (everythingidoiswrong.org - now inactive) go viral and utilize social media to do the marketing for them.
In light of this, I wanted to share with you what the top 5% of SUCCESSFUL companies are doing with their social media presence to actually make real profits via social media, rather than just gain "followers", which is a rather quaint and outdated notion that can actually hurt your business. Read more»
Can you honestly tell me that your current website has high quality content on it?
Is it a site that YOU yourself would want to read?
There's been a lot of pandemonium (no pun intended, see below) in the last few weeks regarding important changes to the way Google ranks websites.
We've all known for quite some time, especially intuitively, that creating a high-quality website with great content, is the true way to win the hearts and minds of your target audience.
But never has that been thoroughly backed up more powerfully by Google's own search team than in the last several months as they worked hard to rid their search results of "empty" and "spammy" content. Read more»
The biggest pleasure I get as the CEO of my company is when one of our clients succeeds.
In fact, nothing makes me happier than seeing the strong bonds we form with all of our clients come to fruition in the form of real- world results.
Today, I have a fantastic success story to share with you.
I created a brief video to share with you how we took one of our largest clients -- Marware.com -- from not being ranked at all for any of their main keywords, to being on the first page of Google for one of the most competitive and high search volume keywords in this market.
In fact, this one keyword alone gets OVER 1.2 Million searches per month!
Oh, and we did it in 6 weeks!
But that's not all we did for them...
Check out the video to hear all about how an actionable SEO and marketing strategy is the key to unlocking your full business and organizational potential online.
The article talks about how Overstock.com, one of the largest online retailers, got severely penalized by Google as a result of less than honest practices in trying to improve their search engine rankings.
The same type of scheme was widely reported last week in a New York Times piece as being perpetrated by JCPenny (who would have thought...).
So what did they do that you BETTER not be doing in your company's online marketing? ...Read More >>
How Biquitous achieved a #2 Ranking by making these changes to RDP's on-site SEO
I wanted to share something with you today that will help you and your web team improve upon your search engine rankings IMMEDIATELY.
Implementing the strategies I'm going to share with you just got one of our clients a #2 ranking in one term and a #4 ranking on another term -- very competitive terms by the way -- within 2 WEEKS of implementing these basic changes. ...Read More >>
This is a special real-life series that analyzes and audits one website's Internet presence and SEO strategy in order to provide powerful takeaways for your website.
This edition is going to focus on Proliability.com, a professional liability insurance company.
Proliability has some problems with sparse content, lack of social media presence and -- most disturbing to me -- the possibility that they were paying for links and other issues that need to be addressed immediately.
(Click on Video Image to Play)
==> Click the post title to watch a larger video or read the full transcript so you can apply these suggestions to your website immediately.
Chris Fernandez --
