New To The Biquitous Blog?

Don't show again

Got Milk PMS Ads: Social Media Disaster Or Stroke Of Genius?

Love 'em or hate 'em, controversial ads served their purpose

By: Chris Fernandez
Comments: 0

(Read Time: 3 Minutes)

Wow, what a "disaster" the latest "Got Milk" marketing campaign turned out to be!

I put "disaster" in quotes because the company behind the controversial ads -- who created a tongue-in-cheek campaign showing how drinking “milk can help reduce the symptoms” of premenstrual syndrome (PMS) -- received such a backlash from the Internet, that they had to remove the website created for the sole purpose of making this campaign go viral...

Go figure!

The California Milk Processor Board in conjunction with their ad agency, San Francisco-based Goodby, Silverstein & Partners, launched a new social media campaign designed for guys to poke fun at something we've all dealt with directly or indirectly at one time or another.

Got Milk PMS ads

The ads featured pictures of guys holding milk cartons looking quizzically and remorsefully at the camera (presumably at their wives/girlfriends/significant others) with sayings such as:

I'm sorry for the thing -- or things -- I did or didn't do.


I'm sorry for listening to what you said -- and not -- what you meant.

Here's a couple more:

Got milk PMS ad 2Got Milk PMS ad 3

To me, the ads were clever, funny, witty and definitely served their purpose: to make the micro-site ( - now inactive) go viral and utilize social media to do the marketing for them.

And man did it ever work... Read more»

Social Media Success: What The Top 5% Of Companies Are Doing

Use these strategies to earn profits from your social media interactions, not just followers

By: Chris Fernandez
Comments: 1

(Read Time: 5 - 7 Minutes)

Social Media Collage Featuring Twitter, Facebook, LinkedIn, YouTube and Google+

Lately things have gotten insane when it comes to Social Media.

You've got the big 4:

  • Facebook
  • Twitter
  • YouTube
  • LinkedIn

You then also have Google+ hot on their heels, as well as a whole host of targeted and niche sites that have started cropping up.

Heck even Google and Bing are using social media for search engine rankings now!

No kidding!

In light of this, I wanted to share with you what the top 5% of SUCCESSFUL companies are doing with their social media presence to actually make real profits via social media, rather than just gain "followers", which is a rather quaint and outdated notion that can actually hurt your business. Read more»

Google’s Panda Guidelines for Building a “High Quality” Website

If you're not following these guidelines, you're in trouble!

By: Chris Fernandez
Comments: 0

(Read Time: 3 Minutes)

Google Panda Guidelines


Can you honestly tell me that your current website has high quality content on it?

Is it a site that YOU yourself would want to read?

There's been a lot of pandemonium (no pun intended, see below) in the last few weeks regarding important changes to the way Google ranks websites.

We've all known for quite some time, especially intuitively, that creating a high-quality website with great content, is the true way to win the hearts and minds of your target audience.

But never has that been thoroughly backed up more powerfully by Google's own search team than in the last several months as they worked hard to rid their search results of "empty" and "spammy" content. Read more»

SEO Case Study: Marware

First Page Google Ranking Within 6 Weeks For Very Competitive Terms

By: Chris Fernandez
Comments: 0

The biggest pleasure I get as the CEO of my company is when one of our clients succeeds.

In fact, nothing makes me happier than seeing the strong bonds we form with all of our clients come to fruition in the form of real- world results.

Today, I have a fantastic success story to share with you.

I created a brief video to share with you how we took one of our largest clients -- -- from not being ranked at all for any of their main keywords, to being on the first page of Google for one of the most competitive and high search volume keywords in this market.

In fact, this one keyword alone gets OVER 1.2 Million searches per month!

Oh, and we did it in 6 weeks!

But that's not all we did for them...

Check out the video to hear all about how an actionable SEO and marketing strategy is the key to unlocking your full business and organizational potential online.

Charlie Sheen Is A Marketing Genius

Actor expanding his brand in ways that put Internet marketers to shame blew it!

Website penalized by Google for unscrupulous SEO tactics

(Read Time: 5 Minutes)

Your company can learn a lot from Charlie Sheen...

By now you've probably heard and seen more than you care to about Charlie Sheen.

Except this: He's a freakin' genius!


Now, I don't know whether or not his "genius" was preordained or whether he just got "lucky" but you cannot deny the juggernaut that is Charlie Sheen.

What does this have to do with Internet marketing and your business?

That's the easy part:  ...Read More >>

(Read Time: 5 Minutes)

I wanted to pass along and comment on a really interesting article in the Wall Street Journal today:

==> Google Penalizes Overstock for Search Tactics

The article talks about how, one of the largest online retailers, got severely penalized by Google as a result of less than honest practices in trying to improve their search engine rankings.

The same type of scheme was widely reported last week in a New York Times piece as being perpetrated by JCPenny (who would have thought...).

So what did they do that you BETTER not be doing in your company's online marketing?  ...Read More >>

SEO Case Study: rd&partners

How Biquitous achieved a #2 Ranking by making these changes to RDP's on-site SEO

I wanted to share something with you today that will help you and your web team improve upon your search engine rankings IMMEDIATELY.

Implementing the strategies I'm going to share with you just got one of our clients a #2 ranking in one term and a #4 ranking on another term -- very competitive terms by the way -- within 2 WEEKS of implementing these basic changes.  ...Read More >>