Everyone always THINKS they know what will improve a company’s bottom line: higher search engine rankings, higher levels of website traffic, more social media outreach, more products, more blog posts and on and on.

But what if I told you that just by focusing on how users interact with and “use” your website to achieve their goals – what is often referred to as usability – by making it easier, friendlier and more intuitive, you could increase sales and conversions much faster and with less time and money spent than almost ANY other “traffic” generating initiative?

So what is “website usability” and how can it be used (no pun intended) to spruce up your company’s current website to immediately convert a higher number of visitors into sales?

I’m glad you asked…  ...Read More >>

I want to welcome you to the Biquitous Breakdown.

This is a special real-life series that analyzes and audits one website's Internet presence and SEO strategy in order to provide powerful takeaways for your website.

In other words, you're going to get an exclusive over-the-shoulder look at critical mistakes other companies are making and my recommendations for fixing them in a live video format.

My goal is to be honest in my assessments and provide that particular company with a concrete action plan to fix what's wrong, for their benefit and -- by extension -- your company's website as well.

The breakdown will focus 4 major areas:

• First Impressions: Overall analysis of the website's look, feel, targeting, usability, and more

• Second Impressions: Overall analysis of the website's social media and Web 2.0 presence

• Top Level SEO: Analysis of the website's keywords, navigation, rankings, competition, backlink profile, content, and more

• Page Level SEO: Analysis of individual page structure, tags, usability, and other details

I'll then provide a 3-step action plan for the biggest/fastest improvement to address any issues that I find.

This edition is going to focus on Proliability.com, a professional liability insurance company.

Proliability has some problems with sparse content, lack of a social media presence and -- most disturbing to me -- the possibility that they are paying for links, as well as other issues that need to be addressed immediately.

Let's get right to it:

(Click the "play" button to watch the video)

Here is the full transcript of the video:

Hello, this is Chris Fernandez, the Founder and CEO of Biquitous. And I want to welcome you to the Biquitous website and SEO breakdown, a special series that analyzes and audits one website's internet presence and SEO strategy in order to provide powerful takeaways for your website.  ...Read More >>